Daniel Coburn

Anyone who has even taken a physics class knows that matter is neither created nor destroyed….  The same sort rings true for pagerank.  All of the pagerank in the world is equal to 1.  If you add 1 million pages, the universal sum is still 1.  Since you cannot change the universe, you need to know how to massage it.  If you have a website with 5 pages, you cannot control a lot of the virtual real estate, and will have to create more depth to control more of the pagerank available.  If you want to grow pagerank on certain pages you need to funnel traffic through links to them.  For example pages that should not have pagerank are contact us, privacy policy, etc.  they don’t earn you money so don’t give them the benefit of pushing rank to them.  So how do you push the rank internally?  Simple provide links.

All page link to your home page, so the home page of a site typically gets more rank since more pages both internally and externally are pushing rank to it.  While pages that should also be considered are category pages etc.  Many of these will be part of your universal navigation so they will also get rank pushed to them.  It’s important that you use appropriate keywords were possible to allow search engines to know the phrase that is important to the page you are pointing too.

You also want to have links to your contact us page etc since you do want to allow customers to get there, and you need them for better ranking in Google, but instead of use <a href=”contactusurl”>contact us</a> use a no follow <a href=”contacturl” rel=”nofollow”>contact us</a> this will prevent you from passing rank from a page to that un “wanted” page.