Daniel Coburn

I’m helping a friend out with some paid campaigns they are doing and have started to help them do some keyword research.  One of the best tools to use is actually Google’s Keyword tool.  It will tell you the approximate search volume, and even the monthly trends to help you understand the cycle of the words you are doing.  There are a lot of other tools out there, but start off with the free on from Google and then decided to move on elsewhere later.

The first thing you need to do is put a single keyword in and let it generate synonms, and you’ll get a gaggle of information.  After you’ve done that, feel free to have the same tool look at your competitor’s site.  What a great way to have Google tell you what keywords they think your competitors are good at ranking for?  This applies for both PPC and SEO, you’ll want to use the keyword list to develop content and expand your PPC campaigns.