Daniel Coburn

For search engine marketer’s it’s important to understand what other people do not know.  A perfect example.  I was at my in-laws for a super bowl party and my mother in-law said she went to my blog and didn’t understand a thing I was talking about.  That made me realize that just like with most  people with special skills, SEM and SEO  is no different.  People don’t want to think magazine ads, tv ads etc.  They also do not think that online marketing influences them either.

But it is important to constantly improve your skills.  I like to search and read blogs all of the time by my counter parts.  Many write lengthy disortations about things, while I have chosen to write smaller snippets.  As time goes on I’ll probably become passionate about a topic and write about it a length.  I might even help some folks understand how certain methods can get them banned from search engines, or put them into the realm of “Grey Hat”.  I’ve intentionally gotten a domain banned from Google just for the heck of it.

If anyone has any questions they can always feel free to write or comment on the blog and I’ll do my best to answer them.  But don’t be spammy, I make sure none of that stuff shows up

A lot of people are working on improving their companies marketing mix, and many of them are turning towards email marketing to help them with customer retention.  One of the things that I love about email marketing is that ability to customize an offering for a relatively low cost.  It’s nice because you are able to tie into what a customer has done on your site recently or if they have purchased something in the past you can also make additional offers that would compliment a purchase they had made.  The most basic of email marketing though is simply a mass mail to people that have requested to be on your list.  This is the basics of most online marketers efforts, but if you are able to afford more powerful tools you can tie them into your CRM and really see a lot of magic happen.