Daniel Coburn

A lot of people are working on improving their companies marketing mix, and many of them are turning towards email marketing to help them with customer retention.  One of the things that I love about email marketing is that ability to customize an offering for a relatively low cost.  It’s nice because you are able to tie into what a customer has done on your site recently or if they have purchased something in the past you can also make additional offers that would compliment a purchase they had made.  The most basic of email marketing though is simply a mass mail to people that have requested to be on your list.  This is the basics of most online marketers efforts, but if you are able to afford more powerful tools you can tie them into your CRM and really see a lot of magic happen.