Tag: customization
Been a while… “starting all over”
by Daniel on Jun.04, 2009, under Personalization, Work
My family and I have settled in Chicago, back to where I called home when I was young. My oldest is in school and smarter than ever, my middle is at home cute and adventerous as can be, my youngest is still behind and once again left behind by the government.
I love my new job, I’m doing product management for a great company with an even greater group of people. I’m really excited to be there and they have great plans, and I’m really happy to be a part of their future growth.
I’m working on personalization/customization which currently entails relevant item selections to show customers as they shop the site. I do think people get confused between personalization and relevant items. While relevant items displays are part of personalization, personalization is a lot more than just simply showing people items other people bought.
I see a truly personal experience based on knowing the customer, and knowing them well. For example it’s my daughter’s birthday in a couple of weeks. If I could be presented on a site suggestions for her birthday when I arrive, 2 things may happen.
- I say, “Holy Crap I need to get her a gift”
- I shop on the site to get her a gift
Either way the site has provided me a personalize experience, and hopefully I’ll reward the site with my purchse.
