Daniel Coburn

I was working with a friend this week on helping them expand their pay per click (PPC).  I was surprised to find out how many people don’t know how to use some of the great tools Google offers.  I mentioned the keyword tool that Google offers, and one thing that needs to be mention is the trend column.  This is off by default (dumb it should be active), so you will need to go to the show/hide column and choose the trends.

Now the trend will show you 1 year of historical word trends.  So if you were to use a keyword like “ski trips” you would see that during the wintertime (in the U.S.) you’ll have a higher amount of search and in the summer a lower amount.  This will allow you to set a level of expectation for your business.  If your keyword is steady throughout the year than you can expect a level of steady success, if it’s cyclical plan accordingly, or find the words that trend the opposite to market towards during their peaks etc.