Daniel Coburn

Daniel M. Coburn

Professional Experience

Overstock.Com Salt Lake City, UT 2006 – Present

Director of Internet Marketing

¨ Created and maintained SEO banners and link strategies for 45 web sites while increasing company revenue by 40% year over year as well as reducing overall marketing expenditures.

¨ Planned and supervised key internet marketing activities including search engine optimizations, affiliate marketing, banner advertising, email campaigns, paid and organic search and customer engagement programs. Defined high-value keyword definitions through mining analytics and 3rd party tools.

¨ Presented executive data reports and summaries on site performance and ROI while leading and organizing with all cross-functional partners including key stakeholders, executives, product management, development, marketing operations and consumer insights and analysis.

¨ Managed $2.4 million in SEM/PPC while exceeding all site performance, traffic and search engine goals resulting in lowered cost-per-customer acquisition.

¨ Proactively developed external partnerships and lead contract negotiations with portals, affiliates Omniture, Google and Yahoo!, search engines, and other vendors to maximize efficiency and effectiveness of the internet marketing investments.

¨ Managed, from the ground up, a new analytics package to gather customer insight; evaluated market research, test results, and competitive intelligence; defined actionable items for improvement while implementing performance goals for online marketing initiatives; and adjusted internet marketing strategies to meet changing market and competitive conditions.

Enthropia, Inc. / IGE Salt Lake City, UT 2002 – 2007

Director of Online Product Management

¨ Directed the web development, versioning, betas, usability, pilot program and launch of four industry leading internet software applications; Evo-Articles, Evo-TopSites, Evo-Blog and Evo-Gallery.

¨ Created and wrote product requirements, documentation, test cases, defined feature sets and product road-mapping documents.

¨ Responsible for the product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals were met.

¨ Worked with external third parties to assess partnerships and licensing opportunities

¨ Managed and organized the creation of marketing plans, promotions, advertising and communication strategies for online and traditional media’s.

¨ Assigned and managed advertising and marketing budget monthly. Optimized websites for SEO and SEM, increasing site rankings to first page on search engines for keywords.

¨ Architected new network infrastructure bringing the system from 4 servers to more than 60 that resulted in a 400% increase in traffic and secured new advertisers, becoming self-funded overnight.

Daniel Coburn (801) 446-9882

¨ Oversaw new core website design and technologies while directing and managing operations of 200+ industry websites and network processes.

Northrup Grumman Clearfield, UT 2004 – 2005

Senior Applications Engineer

¨ Defined and developed applications for Intercontinental Ballistic Missile (ICBM) Mission Systems resulting in the business unit achieving Capability Maturity Model Integration (CMMI) 4/5 rating while increasing qualities in multiple applications, enhancing features capabilities and making marked improvements in efficiency.

¨ Developed testing procedures to ensure applications quality and to ensure applications met Nuclear Regulatory Commission (NRC) guidelines and military need.

¨ Analyzed program requirements, created delivery estimates for development and evaluated teams’ performance to provide statistics to Program Managers.

Union Pacific Corp. Irving, TX 2001 – 2002

Senior Web Developer

¨ Created and managed development of marketing materials for new product releases.

¨ Responsible for content management, resource allocation and adherence to marketing objectives and messaging

¨ Developed and designed a 600+ file HTML marketing project for company’s largest client. Completed project on-time and under budget, which assisted the company in attaining $500k+ in additional business from the client.

¨ Initiated and developed the company’s entire web presence internal and external a week ahead of schedule and $10k under budget.

¨ Directed and managed internal development team.

Sabre, Inc. / Get There Southlake, TX 1999 – 2001; 2002-2003

Inside Corporate Business Manager

¨ Managed accounts that produced 99% of booking for our customer base in the U.S. and Pacific Rim.

¨ Conceptualized and oversaw a web-based multi-language application to overcome the perception that the company was not cutting-edge with current technology. The application met and exceeded all customer requirements and reduced development time by 75%.

¨ Developed and created reports used to increase deployment, present to executives and to decide future direction of resources.

¨ Created from concept to early beta testing a new web-based product so company could remain competitive. A superior product was developed that reduced transaction time for clients by 70%.

¨ Constructed a complete dynamic on-line events management system. Future savings to company estimated at $20,000 a year; increased ability to efficiently manage more events; and eliminated need to re-create event registration and management applications annually.

¨ Proactively envisioned and implemented a web-based reporting engine that would allow our clients to securely log in and download user-defined reports. This increased customer retention, loyalty and acquisitions,solidified future agreements with client base that represented 85% of our potential revenue.

Hewlett Packard Naperville, IL 1995 – 1999

Market Support Manager

¨ Managed 150+ store support representatives for twelve North American Direct Regional accounts. Increased sell-thru by 20% the 1^st quarter and achieved a total growth of 70% over the previous year.

¨ Company had ineffective and non-measurable data collection. After streamlining collection methods, saved approximately $1 million by preventing the hiring of a second company to monitor inventory and sales data.

¨ Directed the restructuring of the training force in Canada. Increased sales from 88% to 161% of quota; improved training time and reduced administration time by 30%.

¨ Trained and did merchandising at 65 Hewlett Packard authorized retail locations on all retail product lines; due to this success, my team was rated the “Best Instructors” in retail by Computer Retail Weekly.

Education

BS – Texas A&M University, College Station, TX 1993