Daniel Coburn

I was able to go a midnight showing on Thursday with my Brother-in-law to see the Watchmen.

A couple of things offend me about the whole marketing/release of this movie.  First they always refer to the best selling graphic novel, when it was originally a twelve part macro series.  I know this because I have the 12 originals in my collection (no I don’t collect anymore this is from when I was in high school).  Second I was pretty astonished at all of the interviewers that said it stuck to the comics too well.  I find this funny because what is one of the first things someone does for a movie? Create the story and storyboards, how simple just staple the pages up on the wall and done!

I will say I dug out my books to page through them after seeing the movie, it’s been a long time since I’d seen them.  And sure enough I paged through them and the movie was very visually accurate to the book, so I was really impressed by that.  They did make some changes to the story, and cut out a few things (think cast-a-way), but overall they story remained very true to it’s origin’s.  That made me surprisingly happy.

If you’ve never read the Watchmen, I think it could be a hard movie.  It’s very long and the characters are very deep.  It’s incredibly dark and they depicted violence visually unlike some of the comic books.  I will warn you that if you are not in to gore, sexuality, a naked blue man (and yes NAKED), and violence than this movie might not be for you.

Out of 5 stars, I give it a 4.5.

But Daniel, what does measure twice cut once have to do with any SEO, SEM etc?

Well a rule of thumb, if you cannot measure it don’t do it!  Simple as that.  If you have online ads, and offline ads, have different ways to measure it.  Of course you cannot control all offline, but you can control a vast majority of online.  If a person clicks on something you know what they clicked on, how many pages they viewed, and if you are advanced enough you can tell what phone number they called and all sales associated with them.

Don’t think that an online marketer isn’t aware of this, make sure you are smart about your money spend and understand that every lead going to your website should be counted as revenue from an online lead so you can analyze your ROI and make educated decisions on what really works and what doesn’t.

As always more later.

Every one  ages I have just recently celebrated my 21st birthday (again).  I was taken out to dinner (BBQ) and to a hockey game by my wonderful wife.  But as with everything we have times in our life that we face the truth of our mortality (so to speak).  As with many men my wife says I’m hard of hearing, and well I guess she was right.  If you look a hearing charts you’ll see there’s this wonderful threashold of “20″ if you’re above it you’re good.  If you’re below it, you have hearing loss.  Well I had A LOT below it so I am officially hearing impaired.  Now I’m ok with that, cause I was still able to function.  But when I’m in a room with a lot of people I really have a hard time singling out individual voices.

I was fortunate enough to be able to get some help from the state of UT and some really nice folks.  On monday I obtained my hearing aids.  And they were small, very small my wife didn’t even know that I was wearing them when I asked her, “What do you think?”  I’ve had them for 2 days now and they irritate my ears a little simply because I’m not used to having something in my ear’s all day.  Hopefully I’ll get used to them soon.

But why am I blogging about this?  Maybe someone will read it and realize that it’s not that big of a deal to get hearing aids.  They have improved enough that if you have a smaller hearing loss (just below 20) that you can get one’s that are barely noticible.  (My wife one time asked if I took them off and sure enough I hadn’t)

So go get your hearing checked!